The importance of future-proofing the digital healthcare experience

Netflix revolutionized the way people engage with digital platforms, and now healthcare organizations are following suit. Healthcare is an industry that has been slow to adopt technology, but as new entrants like Amazon enter the marketplace, it has little choice but to catch up. In order for healthcare organizations to remain competitive, they need to build consumer-centric healthcare experiences that increase engagement and drive brand loyalty. The Health Management Academy’s recent whitepaper explores Netflix’s digital transformation and consumer engagement strategy.

Taking an open-architecture approach

Netflix’s success is built upon a strategy of utilizing an open-architecture platform, which provides seamless integrations with vendors, partners and point solutions. This strategic approach allows Netflix to centralize its entire technology ecosystem and enables them to easily add to the platform as improvements and new technologies become available.

Netflix made its transition to a cloud-based microservices architecture in 2009. Since implementation, the platform has:

• Decreased costs
• Increased reliability
• Increased scalability
• Minimized service disruptions
• Multiplied streaming hours by 1,000% from 2007 to 2015

So, what does this mean for healthcare? An open architecture approach can enable flexibility, allowing healthcare organizations to embrace change and remain agile as technology evolves. It also allows an organization to take an agnostic approach to partnerships and integrations, which provides a greater degree of freedom when it comes to building a full-scope consumer engagement strategy. 

The Health Management Academy has outlined three critical steps for success when it comes to building a consumer engagement strategy. Read the whitepaper to learn more.

3 critical steps for building a consumer engagement strategy

Download the whitepaper