In this report, The Health Management Academy details the successes and failures of the entertainment industry during their race to a digital-first, consumer landscape. Companies like Netflix excelled, by expanding and improving their offerings (i.e. adding streaming, creating original content), while companies like Blockbuster, who did not embrace digital-first innovations, became irrelevant.
Health systems that choose to innovate now have a distinct competitive advantage, because they can study how other industries made a successful shift towards digital platforms. To begin, healthcare organizations must clearly define their consumer engagement strategy, what they want their platform to accomplish and what is out of scope. Once a strategy has been devised and approved, health systems should consider the benefits of working with a technology partner when compared to an in-house build. Technology organizations, like League, offer a fully developed, open architecture platform that healthcare companies can build upon while utilizing existing brand assets and technologies. When working together, organizations can focus on the details of their engagement strategy while their partner transforms that strategy from an idea into a digital-first consumer health engagement platform.
- Organizations must clearly define their consumer engagement strategy as healthcare transitions away from analog practices and moves toward digital-first experiences.
- Healthcare should shift from a transactional model of care to a relational model that entices consumers to engage with their providers on a regular basis.
- Digital transformation is never done, health systems must invest in technology that provides an open architecture platform–as consumer preferences change, so must your technology.
- Data-driven consumer segmentation is a necessity for deeply insightful personalization.
