Winning ASO business with digitized, personalized Care Advocacy

Healthcare consumers are demanding more from their digital experiences, and the stakes for health plans and employers have never been higher. In a recent webinar with health plans Highmark Health and Blue Cross Blue Shield of Nebraska, and healthcare technology leaders League and Kyruus Health, a panel of experts explored the pressing challenges and opportunities to serve self-insured (ASO) employer groups and their consumers through digital transformation.

Key takeaways

Adoption and expectations

The biggest pain points for health plans and employers center around low adoption rates for digital tools and rising consumer expectations. Consumers crave seamless, personalized experiences akin to those they enjoy in other aspects of their lives. This is where a care advocacy solution can deliver value.

The value equation

Health plans need to see tangible value from their investment in digital tools and employers need to see tangible results from their investments in plans. This means not only proving ROI but also ensuring that the tools are effectively utilized by employees and contribute to improved health outcomes. 

However, if payers fail to deliver a digital experience that meets employer expectations, they risk losing value in the ASO market. With tech companies offering innovative solutions and a more consumer-centric approach, the pressure is on for payers to demonstrate their value proposition and adapt to the evolving demands of employers and their employees.

Data-driven decision making

Health plans, employers, and technology vendors all collect consumer data. Modern digital tools must be able to harmonize and leverage this data to understand preferences and guide behaviors. 

Continuous innovation

The healthcare landscape is constantly evolving and digital offerings must keep pace. Health plans need to adopt a mindset of continuous innovation, testing, and iteration. Health plans must also choose solutions and partners who are built for scale and integration.

Precision in experience

It’s no longer enough to offer a one-size-fits-all digital experience. Members expect personalized guidance that seamlessly blends digital self-service with human support when needed.

The way forward

Successful health plans must create a holistic digital ecosystem that serves the needs of both members and employer groups. This means focusing on:

• Simplified access: Creating one entry point for all digital tools, reducing friction and confusion
• Proactive engagement: Designing tools that offer value beyond just transactional needs, fostering daily or frequent engagement
• Strategic partnerships: Leveraging the expertise and resources of technology partners to accelerate innovation and deliver world-class experiences

The future of healthcare is digital. By focusing on these key areas, health plans and employers can not only meet the demands of today’s consumers but also thrive in an increasingly competitive market.

League and Kyruus Health have partnered to create a unified digital experience for healthcare consumers. We allow consumers to manage benefits, find providers and see costs transparently, schedule appointments, and access personalized recommendations, all in one place. 

Contact us to learn more about how we can help drive ASO business with transformed member experiences.