League Connect 2023: actions to unlock healthcare engagement

On February 9, leaders and innovators in healthcare and tech will convene via global livestream for League Connect 2023, healthcare’s premier CX transformation event. Speakers will discuss the future of care delivery and accelerating digital transformation in healthcare through partnerships, strategy and action.

Today’s consumers expect personalized and streamlined omnichannel healthcare experiences. To keep up with this shifting landscape, healthcare must undergo rapid CX transformation. Done effectively, CX transformation will improve satisfaction of both consumers and employees and increase revenue generation.¹

Many healthcare organizations understand the importance of CX transformation yet fall short on action due to difficulty obtaining organizational alignment. It’s critical that healthcare organizations consider both the “why” and “how” of CX transformation to accelerate the road to innovation and optimized consumer experience.

Moving CX transformation from idea to action

For CX transformation to be successful, communication and alignment between all executives and employees is critical. Deloitte Insights reports that company leadership, transparency, management of implementation, culture and communication ownership are some of the top factors that dictate the success of a digital transformation strategy.²

At League Connect 2023, healthcare leaders and innovators will discuss CX transformation action, including moving beyond the conceptual framework of the digital front door, leveraging open architecture and technology to advance health equity and the importance of investing in customizable and interoperable technology.

League Connect 2023: action track

Virtual guests will have the opportunity to attend the following sessions to learn more about actions to power consumer engagement in healthcare: 

Unlocking engagement and navigation to enable consumer health journeys

A transformed CX can improve access, engagement and outcomes. In this fireside chat, industry executives will discuss how organizations are moving beyond the conceptual framework of the digital front door and are now using platforms that connect consumers to the healthcare ecosystem, guide them through their unique consumer health journeys and create personalized communications and experiences along the way. They will also share insights about how this reimagined approach offers many benefits to healthcare consumers and organizations. 

When: 10:30-11:15am EST

Identify, connect, transform: leveraging technology to advance health equity

Health disparities are perhaps the greatest challenges the industry faces today. That stark reality presents both a number of obstacles and opportunities — all of which begin with data. Without the necessary information to inform even a basic understanding of the scope of inequalities, there is no path forward to advancing equity. In this conversation, healthcare and technology executives will discuss the necessity of open architectures and data in advancing health equity, the need for a consumer experience layer to engage individuals, pressing opportunities to drive meaningful change in the immediate future and identifying longer-term societal needs and social determinants of health.

When: 12:00-12:30pm EST

Future-proofing CX: investing in modular and extensible technologies

Customization and speed to market are essential during CX transformation. In this discussion, industry executives will explore how modular and extensible technologies enable organizations to build and deploy deeply personalized health experiences at scale. They’ll discuss how these technologies unlock the power of traditionally siloed data and how they help reduce the time, cost and complexity of creating a differentiated customer experience. Attendees will gain insights into deploying technologies that are built with customization and interoperability at their core and how organizations can accelerate their CX transformation journey and deliver more meaningful experiences for their customers. 

When: 3:00-3:30pm EST

Additional content tracks: partnerships and strategy

Action is one of three key content tracks at League Connect 2023. The others will feature sessions about partnerships and strategy. Virtual registrants will also have access to Main Stage discussions with six-time New York Times best-selling author Malcolm Gladwell, Mark Cuban Cost Plus Drug Company’s CEO Alex Oshmyansky and Google Cloud’s Global Lead of Health Plan Solutions Amy Waldron, as well as speakers from organizations including Providence, Highmark Health, Moderna, Salesforce, Uber and more.

¹Source: 10 Stats that Show the Power of the CX Industry; Forbes (2021)

²Source: Digital Transformation: From a Buzzword to an Imperative for Health Systems; Deloitte Insights (2021)