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Benefits Innovation

A radically different plan year strategy: why you need it—and how to build it

The pandemic has fundamentally changed the way employees interact with their health and benefits. Employers that don’t react and adapt to this new pattern of behavior risk seeing long-lasting effects on engagement, utilization and health outcomes. In our latest ebook, Adapting Your Plan Year Strategy, we look at why it’s happening and how employers can best prepare for what’s ahead.


The pandemic has fundamentally changed the way employees interact with their health and benefits. Employers that don’t react and adapt to this new pattern of behavior risk seeing long-lasting effects on engagement, utilization and health outcomes. In our latest ebook, Adapting Your Plan Year Strategy, we look at why it’s happening and how employers can best prepare for what’s ahead.

What’s changed? Everything.

From how they get care to where they work, your employees are doing a lot of things differently this year. 

  • Seeking care
    People have delayed (or put off entirely) seeing providers for in-person appointments—only seeking medical care when really sick or emergent. 
  • Working remotely
    Many people are working remotely and may end up doing so permanently. You may end up hiring people in different geographic regions. Needs are changing.
  • Seeking mental health services
    Demand for mental health services has dramatically increased—and will continue to rise post-pandemic. 
  • Scrutinizing benefits
    With health and costs top-of-mind, employees are scrutinizing their benefits more closely than ever—and they need more support navigating and understanding what’s available to them. 

This is just high-level. We take a deeper dive into these factors in our ebook. 

Key ways to adapt 

Fortunately, employers can adapt their plan year strategy to stay ahead of these changes and keep employees engaged in their health and well-being. 

  • Start with data
    Robust, real-time data gives you a direct line of sight into workforce health for more informed decisions and targeted delivery of care. 
  • Prioritize virtual resources
    As more people work remotely, employers need to make virtual services for physical and mental health a priority.
  • Invest in expert guidance
    Invest in one-on-one or automated support for health concerns and benefits questions.  
  • Communicate effectively
    Use an omni-channel communication tool for personalized, targeted and preventive communication.

Timing is everything

It’s never too soon to revamp your plan year strategy and get employees re-engaged with their health. Whether you’ve finalized your benefits plan or started open enrollment, there’s no better time than the present. 

Go deeper. Get the solution.

To get a deeper look at what’s changed and how you can build a strategy to keep up, download our ebook Adapting Your Plan Year Strategy.

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