How a CX platform partner can accelerate your digital transformation

Healthcare’s strengths in CX transformation

Consumers want personalized, empathetic health experiences—and healthcare organizations are in a position to deliver exactly that. Payers and providers have a distinct advantage over disruptors because of their extensive knowledge and hands-on experience with the healthcare consumer. These organizations have spent decades establishing trust with their patients or members and gaining insights into improving health outcomes. Now, they’re able to leverage the trust they’ve built up to deliver a superior CX that positively impacts patient or member retention and acquisition.

Why healthcare organizations need a technology partner

While healthcare organizations are the foremost experts in delivering care, they don’t have the years of experience or technical expertise that eCommerce and tech companies do when it comes to transforming their CX. This is where they should leverage strategic partnerships to fill in the gaps and better position themselves to compete with new market entrants.

The right technology partner can dramatically accelerate the digital transformation of a healthcare organization’s CX, allowing them to get-to-market fast while easing pressure on their in-house IT teams. This saves critical time that previously would have been spent on an expensive, in-house build and enables existing IT teams to focus on their core mission and competencies. League guarantees a time-to-market of six months flat—so healthcare organizations quickly see the value of their investment. This is possible because of the existing capabilities we’ve spent years investing in and our digital infrastructure that can easily be built upon to tailor highly personalized consumer experiences.

Long-term value of working with a technology partner

Another consideration when looking to transform your CX is evaluating your existing technology investments. You have likely spent years patching together an array of portals and technology solutions to improve your CX bit-by-bit. With the right partner, these investments don’t have to become obsolete, they can actually be bolstered and repurposed with the right technologies, leaving your roadmap intact.

Using League’s CX platform, payers and providers can actually embed components from their existing applications into their reimagined CX. Additionally, existing machine learning (ML) models and artificial intelligence (AI) capabilities can be repurposed to amplify the power of the personalization engine that drives consumer engagement. At this level of personalization, consumer-facing content and suggested next-best actions can be tailored to the individual. This means consumers can engage with their healthcare like never before, increasing overall satisfaction and establishing a new sense of loyalty.

The decision to transform your CX with a technology partner has a long-term, trickle-down effect. By working with a CX transformation partner like League—which has an existing, best-in-class platform that delivers targeted, personalized healthcare experiences—you can expect to see an acceleration in patient and member loyalty that can lead to immediate value for your business.

Because you’ve chosen to partner, there is no long, tedious beta testing and problem-solving on your own that is commonly associated with an in-house build. With the right partner, your CX can launch seamlessly and accelerate your path toward improved retention strategies with engaging rewards and loyalty programs. Ultimately, implementing a best-in-class CX is one of the first steps you can take to increase the lifetime value (LTV) of your patients or members.

The benefits of working with a technology partner to transform your healthcare CX are significant and undeniable. Interested in a strategic partnership with League? Talk to us.