Digital transformation is no longer an option. It’s an imperative.

Summary

• Digital transformation is crucial for healthcare organizations to stay competitive and meet evolving consumer expectations.
• Prioritizing the collection of real-time data and leveraging machine learning/AI is key to delivering personalized consumer experiences.
• League offers a digital health platform as a service that enables scalable, engagement-first models for payers and providers.
• Choosing the right consumer engagement solutions ensures better experiences and long-term innovation.

Today’s consumers have high expectations when it comes to online and mobile experiences. They want technology that’s fast, frictionless and easy to navigate. Even if your organization isn’t part of the tech industry, your consumer population still expects a world-class, mobile-first experience on par with their daily interactions with companies like Amazon, Netflix and Google.

This is where incumbent healthcare providers, payers and pharmacy retailers must take note. For these types of organizations, the choice is clear: embrace digital transformation or risk disintermediation. It’s time to look toward creating an integrated omnichannel experience that allows patients and consumers to seamlessly connect their entire healthcare ecosystem into one, centralized source. 

Improve data collection and usage to spark engagement

Start by looking at your current online and/or mobile experience to understand what data you’re collecting and how it’s being used. If you’re strictly collecting historical data via a system of record, you won’t be able to keep up with new digital entrants. To deliver a truly personalized journey for each of your users, you must collect real-time data and leverage technology like machine learning and AI. With a system of engagement, you can utilize predictive data to personalize a user’s experience like never before.  Remember, your engagement strategy is only as good as your data management system. 

Consumer healthcare engagement is the goal. Healthcare incumbents have the potential to increase user engagement from sporadic interactions that happen only during episodes of care to daily or weekly interactions focused on keeping patients active in their journey toward better health. Organizations understand the importance of digital transformation but don’t always know how to go about making it a reality.

Do they hire a team in-house and risk a large investment on a product that may or may not function efficiently? Or do they choose a partner with technology proven to increase engagement and facilitate an omnichannel experience? However, with so many tech companies and vendors on the market, organizations have a lot to consider when choosing the right platform partner.

Find the right technology partner

Keep the following considerations in mind when evaluating technology platforms.

Does the platform:

• Provide an engagement-driven healthcare model?
• Operate with an open architecture that integrates seamlessly with existing point solutions and third party vendors?
• Prioritize interoperability across different digital solutions?
• Utilize AI and/or machine learning to power personalization?

Dive a little deeper into what it takes to find the right technology partner. Read more about the key to successful digital transformation and engagement-driven platforms in our whitepaper with Becker’s Healthcare.