How a partner enables innovation for healthcare technology teams

8 min read

Technology teams within healthcare organizations are faced with a difficult task: meeting the ever-evolving demand for consumer-friendly, innovative experiences while ensuring compliance and privacy standards are met. Numerous disjointed systems and the inability to integrate data sources, however, can hinder their ability to deliver a best-in-class consumer experience (CX). That’s why many healthcare organizations have turned to technology partners for support. 

A CX transformation partner specializes in creating consumer-first experiences that deliver high-engagement, meaningful healthcare interactions at scale. Leveraging a partner also allows technology teams to accelerate their organizations’ digital transformations while maximizing previous product investments. 

Here are a few of the ways a CX transformation partner enables innovation and optimization for healthcare technology teams.

Integrate multiple disjointed experiences

Healthcare organizations have invested in multiple point solutions to build their CX, but this has led to disjointed and confusing experiences for patients and members. As a result, there’s poor engagement, and organizations see a low return on investment (ROI) for their point solutions. To encourage engagement and maximize investments, organizations must deliver cohesive, integrated healthcare experiences. Streamlined, digital experiences that engage consumers where they are in their health journeys deliver improved health outcomes and increased consumer satisfaction and loyalty. These integrated healthcare experiences, however, require organizations to leverage multiple data sources and bring siloed point products into a single platform.

Traditionally what we’ve seen in healthcare is a fragmented technology landscape that’s negatively impacted the patient experience and outcomes.

LAURA WESTERCAMP
Managing Director Life Sciences, Accenture

A partner with an open-architecture platform, like League, allows healthcare organizations to integrate multiple point solutions, systems and data sources into one seamless experience. This interoperable infrastructure breaks down silos across an organization’s internal and external systems to deliver cohesive healthcare experiences; enable an organization’s ecosystem; and maximize the team’s previous technology investments. 

Integrating data sources into one location also allows organizations to adopt a standardized approach to data as well as gain access to new data. The League platform, for example, is built around Fast Healthcare Interoperability Resources (FHIR) standards that leverage the Google Cloud Platform (GCP) Healthcare Application Program Interface (API). We combine an organization’s dataset with third-party data (such as data from wearables) and our own data lake to unlock the organization’s capabilities. The result is freed, organized, high-quality data that can be used to deliver personalized recommendations that drive consumer engagement. 

Accelerate the roadmap to innovation

Healthcare organizations looking to stand out among the competition need to be able to move fast. This puts pressure on technology teams to transform their organization’s CX quickly, but that’s hard to do while trying to maintain current systems. With the right platform partner, however, technology teams can accelerate their CX transformation and unlock ongoing innovation.

A partner with a configurable and extensible platform enables technology teams to quickly scale, respond and adapt to changing business needs. Our modular infrastructure also allows healthcare organizations to build and configure the platform to their needs. If an organization has already started building software development kits (SDKs) for their CX transformation, we can embed those SDKs into our existing application to extend what has been created. If an organization is just getting started with their CX transformation, we provide a net-new platform to leverage as the starting point for the build. Our ability to meet organizations where they are in their transformation journeys allows us to accelerate the time to launch. In fact, League’s platform can be deployed in six months or less.

There’s just not enough talent pool for (organizations) to build (platforms) themselves and hire the right people. That’s one reason we need partners—speed.

ASHIS BARAD, MD
Medical Director, Virtual Specialty Care Services, Baylor Scott & White Health

A good platform partner continues to accelerate innovation even after the initial launch. Once the platform is live, League maintains the platform and owns product development. Taking these time-consuming (and costly) responsibilities off of an organization’s technology team ensures they have capacity to develop new projects without interfering with long-term innovation goals.

Deliver next best actions through artificial intelligence (AI) and machine learning (ML)

Digital healthcare platforms must be able to learn consumers’ preferences, anticipate their needs and offer recommendations. This capability—delivering personalized next best actions—is what drives engagement and leads to improved satisfaction and loyalty. That’s why a platform partner leveraging AI and ML is so beneficial for healthcare organizations. Using the partner’s AI and ML capabilities, organizations can offer consumers automated and unique healthcare recommendations.

The kind of model that we’ll see emerging more and more is partners aligning around value-based care and closing gaps in care to ultimately drive better outcomes and better economics.

MIKE SERBINIS
Founder and CEO, League

League’s platform uses AI and ML to interpret data from all integrated systems to engage healthcare consumers through automated interactions. For providers, this technology prompts consumers to schedule healthcare checkups, report new symptoms or check in with their clinicians. For payers, it automates complex processes, like claims adjudication, and reduces administrative burdens.

Many healthcare organizations have started, but not completed, their AI/ML journey. Regardless of where an organization is in this process, League can enhance what has been built already. We are able to fuse an organization’s data with our own FHIR-based orchestration engine to deliver the next best action for consumers.

Unlock ongoing innovation

Building on League’s open-architecture, configurable platform allows technology teams to innovate faster and maximize the ROI of their product investments. Our technology gives organizations the ability to continuously build, customize and modify the healthcare experiences they want to provide. The result is next-generation healthcare experiences that drive meaningful change—like increased consumer engagement, satisfaction and retention.

Ready to explore how League can help transform your organization’s CX? Schedule a demo and chat with one of our CX transformation experts.