League Health & Wellness Journey
Transforming antiquated organizations and slow-moving bureaucracies is exactly what League’s founders are known for. For them, no industry is too big to shake up. Now together, they are taking on one of the biggest global markets today—health insurance—and turning it on its head.
The League Team
Michael SerbinisCEO and Founder
Michael Serbinis is the CEO and Founder of League. Known as a visionary entrepreneur, Michael has built transformative technology platforms across several industries.
Most recently, Michael was founder and CEO of Kobo, a digital reading company that burst onto the publishing scene in 2009, driving $110M in sales in its first year. Under Michael’s leadership, Kobo became the only global competitor to Amazon’s Kindle with 20 million customers in 190 countries. Michael sold Kobo to Japanese Internet giant Rakuten for $315M in 2012.
Prior to Kobo, Michael founded and, in 2000, sold cloud storage pioneer DocSpace for $568M to Critical Path, a global provider of messaging services that ran one-third of the world’s email. Michael also developed network routing technology at Microsoft, and search engine technology at Zip2, the latter which sold to Altavista for $300M.
Michael is currently the founder of Three Angels Capital, a member of the Board of the Perimeter Institute for Theoretical Physics, the Board of the Creative Destruction Lab, the Board of Trustees at the Ontario Science Centre, and is a member of YPO. He holds a Bachelor of Science degree in Engineering Physics from Queen’s University and a Masters of Science in Industrial Engineering from the University of Toronto.
Once upon a time, Michael developed a quantum cryptography system, and a high temperature superconductor propulsion system that won Gold at the Intel International Science & Engineering Fair. Michael has won numerous other awards, sponsorships and jobs from NASA, Rockwell Aerospace and Intel.
Dan LeibuCOO & Co-Founder
Dan brings nearly twenty years of technology experience to his role at League, where he oversees product development, business performance and overall operations.
Most recently, Dan was the Chief Technology Officer at Kobo where he disrupted the market with the world’s first eReader that was priced below $200, driving the company’s competitors to follow suit and make digital reading more accessible to consumers. In his four years at Kobo, Dan was responsible for the development of a broad eReading platform including a world class store, innovative features such as Reading Life, top rated mobile apps, and more than ten E Ink eReaders and Android tablets.
Dan and League CEO Michael Serbinis first worked together when Dan joined DocSpace, an internet-based document platform, as the chief architect in 1997. There, Dan was responsible for the design of the company’s technology solutions. DocSpace sold to Critical Path in 2000 for $568M. At Critical Path, Dan became the Vice President of hosted solutions and led the technology team that developed a hosted messaging platform used by Telco’s and enterprises worldwide.
Dan holds a Bachelor of Science (BSc) in Computer Science, from Concordia University.
Todd HumphreyCCO & Co-Founder
Todd oversees the company’s field operations and business development efforts. Before joining League, Todd was a member of the executive team at Kobo, where he successfully built Kobo’s global development strategy, a winning playbook that leveraged first-mover advantage to establish the digital reading company in Canada, Europe, Asia and South America in the company’s first four years.
Prior to Kobo, Todd was Director of Business Development at Amazon.com. Before Amazon, Todd was the CEO of CleverSet, an eCommerce services company, which was acquired by ATG (NASDAQ: ARTG) in 2008; post-acquisition Todd was named ATG’s VP of Personalization. He previously led the business development efforts for two online education companies, and worked with two venture capital firms.
Todd holds a Bachelor’s Degree in Kinesiology from the University of Western Ontario.
Dan GalperinCTO & Co-Founder
Leading the development of League’s technology operations and services, as well as the design of the app, Dan continues to drive business growth and disrupt established markets here at League. For Dan, working on innovative platforms and building world-class technology teams is nothing new.
In 1999, Dan co-founded Commugen LTD, an Israel-based Knowledge Management & eLearning company that developed collaborative solutions for the enterprise. When Dan came to Canada in 2002, he joined dealerAccess as a developer and helped the startup build software for the auto dealer industry. dealerAccess later sold to dealertrack technologies in the US.
Dan then joined Indigo as the Development Manager responsible for the development of the indigo.ca platform and became one of the co-founders of the shortcovers project. The shortcovers platform became the foundation for the Kobo digital reading service which was founded in December 2009. At Kobo, Dan built a world-class team responsible for all consumer-facing hardware and software products including localized online experiences for more than 20 million users in 18 countries.
Dan holds a Bachelor’s of Education Technology from Ort Academic College for Teachers & Technology, Jerusalem.
Lori CasselmanChief Health Officer
Lori Casselman is Chief Health Officer at League Inc. League is a new digital health benefits & wellness platform that is transforming the corporate benefits landscape by empowering employees to live their best lives. Lori has 20 years of experience in the healthcare and insurance industries, and joined League most recently from Sun Life Financial, where she held several executive roles in the Group Benefits organization.
Lori holds accountability for League’s health focus, including the management of a unique health provider network & e-commerce marketplace, as well as an innovative suite of corporate and consumer health initiatives. Lori has been a long-standing industry advocate for a prevention-based approach to organizational health and employee well-being as core to any business strategy.
Prior to her tenure in the insurance industry, Lori was an executive with Buffett & Company, one of Canada’s first digital health & wellness businesses, adopted by many of Canada’s largest corporations.
Recognized as an industry thought-leader, she has positions on the advisory boards of the Better Workplace Conference, the Sanofi-Aventis Healthcare Survey, and has recently joined the Move The Dial advisory to support opportunities for women in technology.
Lori holds a BA in Kinesiology, a BSc in Nutrition, an MSc in Exercise Physiology, and has completed the Ivey Executive Leadership program.
Colin BettamChief Marketing Officer
Colin oversees the Marketing function at League, supporting a high-performance team responsible for Brand, PR, Digital, Events and Social, as well as Business Development.
Over his 25+ year career, Colin has contributed to the success of organizations across a broad spectrum of sectors, including brewing, consumer packaged goods, media and technology, from start-up’s to Fortune 500 companies.
Colin holds a B.A. in Economics from Western University and an M.B.A. from The University of Colorado.
Brian AncellPresident, League US
Brian is the President of League’s US operations, leading the strategic development, market positioning and expansion of the business across the country.
Brian has over 20 years’ experience in the Healthcare and Consulting industries. He has demonstrated leadership in the development and execution of innovative business strategies. Brian is a passionate advocate for transforming US Healthcare through empowering individuals to take control of their own health and wellbeing.
Previously, Brian served as President & COO of WellTok Inc., a leading consumer health enterprise SaaS company. During his tenure at Welltok, he led the ultra-high-growth technology company through its early-to-mid development phase.
Brian also served as Executive VP of Healthcare Services and Strategic Execution for Premera Blue Cross, a leading health plan in the Pacific Northwest. Through his leadership and strategic execution, Premera became established as one of the most successful and innovative health plans in the country serving individuals, businesses and Fortune 100 companies such as Microsoft, Starbucks, and Amazon.
Prior to Premera, Ancell held positions with Deloitte Consulting and PricewaterhouseCoopers.
Brian holds an MBA from Harvard Business School and a BBS, summa cum laude with honors, from Boise State University.