The world’s best digital healthcare experiences—powered by AI

Michael Serbinis is the founder and CEO of League. He is widely recognized as an innovative leader and serial entrepreneur who has built transformative technology platforms across many industries. Serbinis founded and helped build Kobo, Critical Path, DocSpace, and now League. 

Founded in 2014, League is a platform technology company powering next-generation healthcare consumer experiences (CX). Payers, providers and consumer health partners build on the League platform to accelerate their digital transformation and deliver high-engagement, personalized healthcare experiences. Millions of people use and love solutions powered by League to access, navigate and pay for care.

​Serbinis is also Chair of the Board of Directors​ for the Perimeter Institute for Theoretical Physics, the world’s leading center for scientific research in foundational theoretical physics. 

Danielle is League’s Chief Financial Officer. She specializes in establishing lean and agile teams and has built many finance departments from the ground up.

Danielle oversees the Finance, Compliance and People & Culture functions at League. She has a passion for improving operational effectiveness and using data-driven insights to drive meaningful change inside and outside of League.

Danielle began her career at PricewaterhouseCoopers in the Audit and Assurance practice and has since gone on to transform several high-performing tech and innovation firms. Danielle got her CPA, CA designation while at PricewaterhouseCoopers. She holds a Bachelor of Commerce Honours degree from Queen’s University.

Dan is the Co-Founder and Chief Operating Officer at League. He oversees our Product and Operations teams. In this role, he drives the creation of products and services that deliver value to our users and customers.

He brings two decades of market-disrupting technology experience to his role. Before joining League, Dan was the Chief Technology Officer at Kobo, where he developed a broad eReading platform that helped change the way the world consumed literature. He also made it accessible to a wider audience by entering the market with the world’s first eReader priced under $200—forcing the industry to follow suit.

Dan is the Co-Founder and Chief Technology Officer at League. For more than two decades, his innovative tech platforms have disrupted well-established markets and changed the way people live and work. Today, he leads product, technology and security operations and services at League to drive growth and continue disrupting the healthcare industry.

Before joining League, Dan led the development of the indigo.ca platform and co-founded the shortcovers project, which became the foundation of Kobo’s digital reading service. His team pioneered the consumer-facing software and hardware that transformed the way millions of people around the world consume literature. Dan’s disruptive tech entrepreneurship began with co-founding cyber posturing and regtech startup Commugen, whose solutions are used by one-third of Israel’s financial institutions.

Dan holds a Bachelor of Education Technology (Bed. Tech) from ORT Academic College for Teachers Technology, Jerusalem.

Sarah is the Chief Product Officer at League. She brings nearly two decades of healthcare technology experience and expertise across providers, payers and health tech companies.

Sarah is committed to building game-changing products for healthcare that allow consumers to feel empowered and confident about their healthcare decisions. She is passionate about building product teams who are experts in their fields and are similarly determined to change the healthcare industry.

Prior to joining League, Sarah was the Chief Product Officer at Quartet Health, where she developed products aimed at tackling the nationwide mental health crisis and providing access to high quality mental health care to patients and members across the United States.

Andrew is League’s Chief Growth Officer. His focus is on driving growth through strategic initiatives and partnerships.

Before League, Andrew’s experience has been at the intersection of software, technology, and healthcare. He was previously part of the leadership team at North, a high-technology company backed by Intel, Spark Capital, and Amazon. He also worked in business strategy & operations at Google and was a Senior Manager at Monitor Group (now part of Deloitte) where he advised Fortune 500 companies on strategy, corporate development & growth.

Andrew is passionate about psychology, mental health & Canadian entrepreneurship – and is an active investor in disruptive technology companies including Avro Life Science, Lilia, Citizen Hex and Ada Support.

Andrew holds a Bachelor of Commerce from Queen’s University and a Master’s of Business Administration from Harvard Business School.

Colin is Chief Marketing Officer at League, supporting a high-performance team responsible for all facets of marketing—brand, PR, digital, events, social—and business development. For more than 25 years, he has helped companies of all sizes, from startups to Fortune 500, take their brand to the next level across a range of industries including brewing, consumer packaged goods, media and technology. 

Before joining League, Colin worked with Mike Serbinis at Kobo to expand the digital reading category brand, taking it to millions of people in 18 countries around the world. He first met Mike at LG Canada where he helped consolidate the brand positioning across multiple consumer categories. 

Colin holds a Bachelor of Economics from Western University and an MBA from the University of Colorado.

Muneeb is League’s Chief Legal Officer, overseeing our Legal and Compliance functions as well as our Environmental, Social and Governance program. He brings a wealth of corporate and financial expertise to his role.

Before joining League, Muneeb was General Counsel for Dundee Agriculture and Algoma Steel. He was also a lawyer at Stikeman Elliott LLP. Muneeb currently volunteers as a board member of the United Nations Association of Canada as well as a Mentor at Creative Destruction Lab. In 2023, Muneeb was named by Canadian Lawyer Magazine as one of the Top 5 In-House Lawyers and one of the Top 25 Most Influential Lawyers nationwide.

Muneeb holds an Honours Bachelor of Science from the University of Toronto, an MBA Finance from the Schulich School of Business, and a Juris Doctor from Osgoode Hall Law School.

Naomi has 15 years of experience across corporate and business strategy, as well as in sales and delivery, all with a focus on helping organizations develop and execute growth and transformation strategies that leverage consumer-grade technologies.

At League, Naomi and her team work closely with senior leaders at major healthcare organizations to refine their digital transformation strategy and determine how League’s consumer experience platform can help them achieve that transformation.

Naomi started her career in management consulting at Booz & Company working across Australasia, the UK and Europe supporting the largest organizations across healthcare, financial services, retail, and the public sector with their most strategic challenges.

Naomi has a BComm from University of New South Wales in Australia and an MBA from the London Business School.

Margaret is the SVP of Engineering at League. She leads the teams responsible for building our platform and delivering solutions to our customers. She joined League in 2016 and has successfully scaled the team from 10 to 200+ engineers.

Prior to joining League, Margaret led the Firefox for Android team at Mozilla, where they built one of the highest-rated mobile browsers on Android used by tens of millions of people. Her expertise lies in working closely with product and design teams to build consumer-grade mobile and web applications.

Margaret holds a Bachelor of Computer Science and Engineering from MIT.

Elise is the SVP, Finance and Strategy. She leads the Financial Planning & Analysis (FP&A) and Revenue Operations teams at League and supports Investor Relations and Capital Management.

She has a passion for creating business cases and solving complex problems through business modeling and data-driven insights.

Elise got her CPA, CA designation while working at Ernst & Young. She holds a Bachelor of Commerce Honours degree from Queen’s University.

Becky brings 15 years of experience in building and scaling teams in high-growth organizations focusing on operational efficiency and customer retention. Her user-centered leadership drives industry leading engagement results for customers.

At League, Becky leads the Health Solutions and Member Engagement teams which focus on creating personalized experience and positive health outcomes for users. Becky concurrently leads League’s client operations teams across the globe, driving excellence and scalability in delivery for customers.

Brian leads the Customer Strategy team at League. His team is responsible for partnering with customers to ensure League’s platform is helping those customers achieve their consumer experience objectives.

Brian was previously an Engagement Manager at McKinsey & Company, working with healthcare companies on strategy and operations topics. He later led the Product Management team at Evolent, where his team was responsible for administrative and clinical technology platforms used by payers and providers.

Brian holds a Bachelor of Science from University of British Columbia and a PhD in biochemistry from University of California San Francisco.