Overview
The healthcare landscape is changing by the day and companies are attempting to rapidly accelerate their digital transformations. If organizations want to realize significant growth and relevance in the marketplace they need to adopt a new framework of understanding their competitive landscape. They aren’t just competing with other healthcare firms. They are competing for the attention of their prospective customers and patients with companies like Amazon, Apple and Peloton. Mobile platforms command their attention. Organizations are, in reality, fighting a war for the home screen of their customers. In order to compete, they need to adopt an engagement strategy that looks more like Netflix.
Key learnings:
- Healthcare digital transformation is accelerating but its an inherently difficult process with increasing competition
- Health systems can better compete by building consumerized experiences that focus on engagement.
- Your ability to engage with your customers is only as good as the experience, your data infrastructure and the level of personalization you provide.
