Healthcare is inherently fragmented, leaving many employees struggling to find the right care at the right time. For Ashesh Desai and the team at Manulife, the mission is clear: evolve beyond reimbursement to become a true partner in an individual’s health journey.
In this episode of Peak Performance in Healthcare, Ashesh discusses how Manulife is utilizing data-driven insights and a strategic partnership with League to collapse complex mobile experiences into a single, seamless digital interface. By focusing on “hyper-personalization,” they are delivering the right information to the right person exactly when they need it—whether managing a chronic condition or simply ensuring a child’s benefits don’t lapse.
Key takeaways:
- The Power of Connectivity: How Manulife provides benefit services to over 28,000 sponsors and 5 million Canadians.
- Removing Friction: Moving from a “data swamp” to a “data lake” to power individualized healthcare journeys.
- Driving Engagement: Using digital “nudges” and incentives to guide members toward effective care and preventative solutions.
- Global Impact: Addressing the universal challenges of healthcare capacity by freeing up provider time through digital tools.
