Winning in the market: The CX advantage

In today’s complex and evolving healthcare landscape, organizations face numerous challenges, including economic volatility, government intervention, the rise of AI, and increasing population longevity. This session features Highmark Health President and CEO, David Holmberg, sharing his perspective on how one of America’s largest Blue Cross Blue Shield plans is navigating this turbulent environment.

Watch this fireside chat from League Connect to further explore how Highmark is addressing these challenges through bold investments in vertical integration, innovation, and a strong commitment to consumer experience. The discussion, moderated by League Founder and CEO, Mike Serbinis, will touch on the role of technology, particularly AI, in transforming healthcare delivery and improving consumer engagement.

League Connect is an annual convening of the most prominent C-suite leaders across healthcare, tech and CX. Executives get the exclusive opportunity to debate ideas, build relationships and inspire creative solutions that accelerate healthcare CX transformation.