Empowering employees to make better healthcare decisions—for lower costs and improved health outcomes.
Helping companies see transformative results across all areas of their business.
We’re revolutionizing employee healthcare with our patent-pending enterprise OS technology.
League started with a vision for the future of healthcare: consumer-centric, personalized, preventative, and always on. It would be driven by data and accessed by app—a front door to healthcare that empowers people to live healthier, happier lives.
With enterprise employers in North America spending $500 billion on healthcare for over 50 million employees, healthcare is the next major people transformation for enterprise employers.
2014 League was founded
3 Global markers: Canada, US and Europe
Consumerization has transformed the way we do just about everything—take vacations, get from A to B, enjoy entertainment—yet healthcare has been immune.
Employer-sponsored healthcare is the source of health insurance for half our population, but the experience is broken. It’s often a fragmented collection of expensive point solutions that frustrate employees and HR teams.
In 2014, our founders set out to solve this problem. They created an open-architecture platform that would connect the disjointed pieces of HR tech and provide a single access point for employees to engage with their health and benefits.
Our Health Benefits Experience platform is a hub for health solutions that work together to engage employees and make them better healthcare consumers. Better engagement leads to better decisions, outcomes, productivity and healthcare savings.
Every member interaction within our platform feeds our data warehouse. We turn this data into valuable insights that our advisors can use to help employers build better strategies and keep their people healthy.
We work with best-in-class partners that employers can tap into through our open architecture platform. League plugs easily into any HR infrastructure, integrating seamlessly with existing insurance carriers, health vendors and health providers.
When it comes to transforming antiquated organizations and slow-moving bureaucracies, no one does it better than our founders. To them, no industry is too big to shake up. Together, they’re taking on one of the biggest global markets today: health insurance.
Founder, Chief Executive Officer
Co-Founder, Chief Operating Officer
Co-Founder, Chief Technology Officer
Chief People Officer
Chief Revenue Officer
Chief Marketing Officer
President and Chief Customer Officer
VP, Strategy & Corporate Development
General Counsel & Corporate Secretary
Mike is the CEO and founder of League. Before founding League in 2014, Mike had a long and distinguished career as an entrepreneur, engineer, pioneering technologist and investor who has transformed the way people live, learn, connect and do business.
Most recently, Mike was the founder and CEO of digital reading company Kobo, which quickly became the only global competitor to Amazon’s Kindle. Before that, he founded, grew, and sold cloud storage pioneer DocSpace to Critical Path—a messaging service that ran one-third of the world’s email. Mike’s transformative technology has earned him awards, sponsorships and jobs from NASA, Rockwell Aerospace and Intel.
Today, Mike is a member of the Board of the Perimeter Institute for Theoretical Physics, the Board of the Creative Destruction Lab, the Board of Trustees at the Ontario Science Centre, and YPO. He also mentors and invests in the next generation of global tech disruptors through Three Angels Capital, which he founded in 2014.
Mike holds a Bachelor of Science in Engineering Physics from Queen’s University and a Masters of Science in Industrial Engineering from the University of Toronto.
Dan is the co-founder and Chief Operating Officer of League. He brings nearly two decades of market-disrupting technology experience to his role, where he oversees product development, business performance and overall operations. Before joining League, Dan was the Chief Technology Officer at Kobo, where he developed a broad eReading platform that helped change the way the world consumed literature. He also made it accessible to a wider audience by entering the market with the world’s first eReader priced under $200—forcing the industry to follow suit.
Dan first met and worked with League founder and CEO Mike Serbinis at DocSpace, where they pioneered cloud storage technology that was sold to Critical Path—a messaging service that ran one-third of the world’s email. Dan became Vice President at Critical Path where he oversaw the tech team that developed and hosted a messaging platform used by telcos and enterprises across the globe.
Dan holds a Bachelor of Science in Computer Science from Concordia University.
Dan is the co-founder and Chief Technology Officer at League. For almost two decades, his innovative tech platforms have disrupted well-established markets and changed the way people live and work. Today, he leads technology operations and services at League to drive growth and continue disrupting the healthcare industry.
Before joining League, Dan led the development of the indigo.ca platform and co-founded the shortcovers project, which became the foundation of Kobo’s digital reading service. His team pioneered the consumer-facing software and hardware that transformed the way millions of people around the world consume literature. Dan’s disruptive tech entrepreneurship began with co-founding cyber posturing and regtech startup Commugen, whose solutions are used by one-third of Israel’s financial institutions.
Dan holds a Bachelor of Education Technology from ORT Academic College for Teachers & Technology, Jerusalem.
Kim is Chief People Officer at League, with a focus on scaling the League team in Canada and the US as well as working with clients to deliver exceptional employee experiences. For over 20 years, she has transformed the way people and companies approach their health and benefits by building high-performance teams, designing game-changing employee engagement strategies, and developing truly inclusive work environments.
Before joining League, Kim was Partner and Chief Talent Officer of Deloitte Canada, where she helped establish them as a leader in diversity and inclusion. Her career has spanned many industries, including healthcare, retail, financial services and professional services.
Kim holds a Bachelor of Sociology from McGill University and has her CHRP and CHRL designations.
Susan is Chief Revenue Officer at League, heading up the sales team to support League’s exponential growth. She brings with her more than 20 years of technology leadership and expertise in executive management, sales, services, pre-sales, product strategy and client management in the Human Resources cloud software space.
Before joining League, Susan was CRO at Checkster, heading up customer acquisition and add-on revenue within the existing customer base. Prior to Checkster, Susan held executive roles at several leading software companies including SuccessFinder, where she grew revenues by almost 300% during an 18-month period, and SuccessFactors, where she grew the emerging products portfolio of Business Execution Software suite from less than $10MM annually to more than $150MM in recurring revenue across four product lines in less than four years.
Susan holds a Bachelor of Arts degree in Arts, Speech and Communication from the University of Waterloo.
Colin is Chief Marketing Officer at League, supporting a high-performance team responsible for all facets of marketing—brand, PR, digital, events, social—and business development. For more than 25 years, he has helped companies of all sizes, from startups to Fortune 500, take their brand to the next level across a range of industries including brewing, consumer packaged goods, media and technology.
Before joining League, Colin worked with Mike Serbinis at Kobo to expand the digital reading category brand, taking it to millions of people in 18 countries around the world. He first met Mike at LG Canada where he helped consolidate the brand positioning across multiple consumer categories.
Colin holds a Bachelor of Economics from Western University and an MBA from the University of Colorado.
Brian is the President and Chief Customer Officer at League. He brings more than 20 years of healthcare industry experience to his role at League, where he leads the strategic development, market positioning and business expansion across the country. Brian is a passionate advocate for transforming US healthcare by empowering people to take control of their health and wellbeing.
Before joining League, Brian was President and COO of WellTok Inc., a leading consumer health enterprise SaaS company. He led the ultra-high-growth tech company through its early-to-mid development phase. Brian was also Executive VP of Healthcare Services and Strategic Execution for Premera Blue Cross, a leading health plan in the Pacific Northwest. Under his strategic leadership, Premera rose to become one of the most successful and innovative health plans in the country, serving clients like Microsoft, Starbucks and Amazon.
Brian holds an MBA from Harvard Business School and BBS, summa cum laude with honors, from Boise State University.
Danielle is VP, Finance at League. She specializes in establishing lean and agile teams and has built many finance departments from the ground up. Danielle oversees the Finance, Compliance and Human Resource functions at League. She has a passion for improving operational effectiveness and using data-driven insights to drive meaningful change.
Danielle began her career at PricewaterhouseCoopers in the Audit and Assurance practice and has since gone on to transform several high-performing tech and innovation firms.
Danielle got her CPA, CA designation while at PricewaterhouseCoopers. She holds a Bachelor of Commerce Honours degree from Queen’s University.
Andrew is VP, Strategy & Corporate Development at League. His focus is on driving growth through strategic initiatives and partnerships.
Before League, Andrew’s experience has been at the intersection of software, technology, and healthcare. He was previously part of the leadership team at North, a high-technology company backed by Intel, Spark Capital, and Amazon. He also worked in business strategy & operations at Google and was a Senior Manager at Monitor Group (now part of Deloitte) where he advised Fortune 500 companies on strategy, corporate development & growth.
Andrew is passionate about psychology, mental health & Canadian entrepreneurship – and is an active investor in disruptive technology companies including Avro Life Science, Lilia, Citizen Hex and Ada Support.
Andrew holds a Bachelor of Commerce from Queen’s University and a Master’s of Business Administration from Harvard Business School.
Muneeb is League’s General Counsel and Corporate Secretary. He brings a wealth of corporate and financial expertise to his role.
Before joining League, Muneeb was General Counsel for Dundee Agriculture and Algoma Steel. He was also a lawyer at Stikeman Elliott LLP. Muneeb has been a board member of several public and private companies and charitable organizations including Big Brothers Big Sisters of York, Parkinson Canada, and most recently, the United Nations Association of Canada.
Muneeb holds an Honours Bachelor of Science from the University of Toronto, an MBA Finance from the Schulich School of Business, and a Juris Doctor from Osgoode Hall Law School.
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