Rethinking digital health engagement: How League enables payers to drive value

Payers today are navigating a perfect storm of rising costs, shifting member expectations, and care utilization patterns that are often avoidable or misdirected. Members frequently turn to high-cost settings like the ER or out-of-network providers, not because they want to, but because navigating the system is confusing and support is lacking. While many health plans continue to invest in digital tools and outreach, these efforts often remain transactional, fragmented, or underused. To improve outcomes and manage costs more effectively, payers must rethink their healthcare engagement solutions.

It starts with trust. Trust is the foundation for behavior change. Without it, members won’t take action, respond to nudges, or follow through on care plans. That’s why League’s Health Engagement Solution is designed to create a continuous loop of activation, action, and reinforcement that helps payers earn trust, build habits, and drive long-term impact with their members.

Why traditional approaches fall short

Despite years of industry conversation about personalization, most digital experiences still fail to meet the mark. Members struggle to find clear answers, navigate their benefits, or connect to the right care. Plans fail nearly 40%¹ of the time when it comes to helping members find information, and mobile app satisfaction scores lag far behind other industries.

At the same time, health plans are under intense financial pressure. Utilization is at record highs, medical cost growth is projected to hit its highest point in over a decade, and spending on high-cost therapies like GLP-1s is surging. While care management teams work to engage high-risk members, many plans still lack the infrastructure to scale preventive outreach and track results across systems.

A new model for health plan member engagement

To drive meaningful engagement, health plans must go beyond transactions and deliver consistent, personalized value. League’s Health Engagement Solution is built to close this gap. It delivers proactive, intuitive, and personalized healthcare experiences that support members at every stage of their health journey. Instead of relying on disconnected tools or one-off campaigns, our solution helps payers create a unified digital experience that adapts to each individual and guides them toward healthier behaviors.

Here’s how League powers lasting payer member engagement that builds trust, drives action, and earns loyalty:

1. Build trust through everyday value

We start by solving real problems. Helping members understand their benefits, find in-network care, or complete essential tasks builds confidence and drives digital adoption. These low-friction, high-value interactions lay the groundwork for deeper engagement over time.

2. Activate members through personalized nudges and health moments

League uses behavioral science and AI in healthcare engagement to deliver the right messages, at the right time, in the right format. Whether it’s a medication refill reminder, a care gap alert, or a content module tied to a member’s chronic condition, every touchpoint is designed to drive action. These moments compound to form healthy habits.

3. Retain members with persistent, guided engagement

By anticipating needs and proactively surfacing relevant support, League helps payers build sustained relationships with members. Instead of starting over with each new interaction, we keep the experience connected and relevant, earning trust and driving loyalty. Clients using League have seen a 3X increase in app engagement by elevating personalization and segmentation.

Supporting enterprise-wide priorities

League supports key payer priorities across the full member population:

• Navigation and advocacy: Help members understand and use their benefits while steering them toward in-network care and preferred healthcare navigation solutions.
  
• Care gap closure and preventive care: Drive timely action on screenings, vaccinations, and chronic condition management with personalized outreach and nudges.
  
• Condition engagement: Guide members through condition-specific journeys with dynamic content and real-time progress tracking.
  
• Care management: Empower care teams to deliver tailored support to high-risk members using rich member profiles, coordinated communication, and digital workflows.

Designed for speed, scale, and flexibility

League’s platform is purpose-built for healthcare engagement. It features a composable, open architecture that integrates with existing systems and scales across populations. Experiences can be launched in under six months and can be embedded seamlessly within member portals and other digital assets. The digital health engagement platform combines behavioral, clinical, and claims data to create comprehensive profiles and deliver personalized next-best actions. It also includes built-in features to address health equity, support social determinants of health, and serve underserved populations.

Meeting the moment

Healthcare is at a turning point. Payers are dealing with cost pressures, member dissatisfaction, and rising expectations for digital experiences. What used to be nice-to-have features like personalization or AI are now essential to delivering value.

League helps payers modernize their member experience and build lasting relationships that reduce cost, improve outcomes, and support strategic growth. Whether embedded in an existing digital ecosystem or deployed as a standalone solution, League enables plans to accelerate their digital transformation and differentiate in a competitive market.

To learn how League’s Health Engagement Solution can help your organization unlock value and deliver better member experiences, book a meeting with us today.