New Research from Becker’s
Healthcare is at an inflection point. Changing business dynamics and shifting consumer expectations have forced payers and providers to rethink their CX transformation strategies and the technology infrastructure needed.
Innovation leaders know the ideal future state: become a digital destination, drive engagement 365 days a year and connect online and offline experiences. But how can organizations achieve this vision quickly and efficiently?
This new eBook from Becker’s Healthcare explores the critical role that healthcare CX platforms can play. Leaders from Prisma, Accenture and Aetna share their perspectives on the benefits of this rapidly growing trend.
- The evolution of GTM strategy in healthcare
- Reframing the considerations for technology infrastructure
- An introduction to healthcare CX platforms
- The benefits of a healthcare CX platform
- The build vs. partner dilemma
“Platforms are the next evolution of the digital front door, guiding, navigating and transitioning users through their entire health journey.”
Michael Palmer, former Chief Innovation & Digital Officer at Aetna
