Data-driven personalization is the key to unlocking consumer engagement in healthcare. In this session from League Connect, we evaluate when consumers need to be informed on how their data is being used versus when data explanations may cause further confusion in an already complex healthcare space.
Key takeaways:
- When collecting data, organizations must consider how patients may react to results (fear/embarrassment/overload)
- Organizations must address biases before building out trials
- There are new opportunities for transparency and utilizing data to improve health outcomes
Speakers
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Zoe Philippides Chief Ethics & Privacy Officer • Anthem -
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Kerry Weinberg VP, Data • League
League Connect is an annual convening of the most prominent C-suite leaders across healthcare, tech and CX. Executives get the exclusive opportunity to debate ideas, build relationships and inspire creative solutions that accelerate healthcare CX transformation.
