In this Bright Spots in Healthcare interview, Founder & CEO Eric Glazer sits down with League Founder & CEO Mike Serbinis for a deep dive into the future of digital health engagement. Glazer brings his perspective from years of spotlighting and “cloning” industry best practices, while Serbinis shares the inside story of building a generational healthcare platform. Together, they unpack the strategy behind Highmark Health’s Living Health initiative — powered by League — which delivers 10x digital engagement, improved member satisfaction, and faster navigation to the right care. The conversation blends Glazer’s industry-wide lens with Serbinis’ operational expertise, giving health plan leaders practical insights to create personalized, scalable healthcare experiences.
Watch this interview to:
- Gain dual perspectives on the future of personalized healthcare. Hear from League and Bright Spots in Healthcare about how operational innovation and industry insights can guide digital transformation.
- See how League powers Highmark Health’s Living Health strategy. Learn how a unified platform created a single digital entry point, drove 10x engagement, and attracted new business before launch.
- Learn the building blocks of a unified “digital front door.” Explore the infrastructure, data, and personalization needed to deliver seamless, consumer-grade healthcare experiences.
- Understand the strategic value of data. Discover how engagement insights can guide members to the right care, improve outcomes, and unlock capital reserves for innovation.
