New research from Healthcare Dive
Years of investment in healthcare engagement tactics are proving to be ineffective. With financial pressures at an all-time high, health plans must rethink their health engagement approach to unlock value–or risk falling behind.
A new engagement paradigm
Leading payers are moving beyond transactional, outdated models to a comprehensive, integrated approach that leverages AI and behavioral science to deliver the right information at the right time across the member journey. These personalized, seamless, and proactive experiences foster continuous digital engagement and meaningful behavior change–ultimately resulting in better outcomes and lower costs.
Healthcare Dive interviewed senior leaders from Capital Blue Cross, SCAN Health Plan, League, and Arcadia to understand this breakthrough engagement strategy and how it’s enabling payers to realize significant member and business value.
- The limitations of current member engagement models and the cost of inaction
- The fundamental shift required to reduce administrative and medical costs, improve health outcomes, and drive member growth and retention
- How forward-thinking payers are implementing these models to stay ahead of the curve
