How health plans can evolve from segmentation to personalization in population health

Watch this webinar for a behind the scenes look at leading Blues plans’ CX playbooks.

Healthcare is inherently personal, yet traditional models often fall short of delivering truly individualized experiences in the digital realm. How are leading health plans translating the vision of digitally-enabled personalized care at scale into reality?

This expert panel hosted by Bright Spots in Healthcare reveals the answer, exploring how data-driven insights and AI-powered platforms are driving adoption and self-service, supporting care gap closures, and optimizing resources. Don’t miss this exclusive opportunity to learn how to make the “impossible” possible in member experience.

Key takeaways:
  • The value of your data and the need to invest in it to drive the integrated experiences
  • Shifting away from monolithic legacy systems to achieve personalization at scale
  • How to parallel path your data and consumer experience journeys

“That shift to a consumer mindset and orienting around the consumer has had a lot of implications for us as a company, and the work that we do, and how we think about our priorities.” – Karen Hanlon, EVP and COO, Highmark Health

Speakers
  • Karen Hanlon EVP & COO, Highmark Health
  • Laurent Rotival EVP & CIO, Cambia Health Solutions
  • Mike Serbinis CEO & Co-founder, League
  • Eric Glazer CEO & Founder, Bright Spots Ventures