Today we announced an agreement to provide our Health Benefits Experience (HBX™) platform alongside Canada Life’s GroupNet services, to offer the insurer’s customers more choice and ease in how they administer and deliver their flexible or modular flex health benefit plans. “We are always looking for new and innovative ways to support the financial, physical and mental well-being of Canadians,” says Roger Maguet, Senior Vice-President of Plan Sponsor Services, Group Customer, Canada Life. “League’s HBX platform makes it easy for plan members to find, understand, and use the programs available to them, and helps drive engagement via personalized health programs, communications and concierge services. This can mean better health outcomes for our plan members and lower costs for plan sponsors.” By their very nature, flexible benefits have traditionally been more difficult for employers to administer, communicate and deliver, as they are designed to allow employees to individually customize their plans by choosing healthcare benefit coverage either cafeteria-style, or pre-packaged, for the coverage they value most. Our HBX platform, which includes benefits administration capabilities alongside Canada Life’s best-in-class insurance products, addresses these challenges. “Leading employers have offered flexible and personalized benefit offerings for some time – now they want the right technology in place to make it easier to administer and deliver these benefits,” says Mike Serbinis, founder and CEO of League. “League’s HBX platform leverages the best in plan design, data, and technology to deliver personalized support, both at enrollment and year-round. We are pleased to be able to work with a leading insurer like Canada Life to offer a single access hub that permits plan sponsors to easily launch, offer and scale new benefit offerings, and engage plan members with all of their insurance, health and well-being programs.” For plan sponsors, our HBX platform helps simplify the benefits administration experience and seamlessly integrates into an existing ecosystem of over 100 healthcare partners and human resource information services systems. For plan members, the platform’s consumer-centric design focuses on delivering meaningful benefit communications and education to help them fully understand their health plan options and make the best choices for their unique needs. Supported by a mobile and web app, participating plan members also have access to a digital wallet, health and benefits concierge teams and personalized health programming. Maguet says Canada Life’s collaboration with League is only the beginning. He notes both parties are committed to consulting with plan sponsors for optimal delivery and customer experience. “Canada Life and League will continue to work towards what we believe will become an industry-leading plan member experience for core benefits administration,” Maguet says.