{"id":25436,"date":"2025-08-20T09:51:36","date_gmt":"2025-08-20T14:51:36","guid":{"rendered":"https:\/\/league.com\/resources\/de-systemes-reactifs-a-des-actions-proactives-comment-lia-alimente-la-prochaine-ere-de-lengagement-en-sante\/"},"modified":"2026-04-13T21:06:13","modified_gmt":"2026-04-14T02:06:13","slug":"de-systemes-reactifs-a-des-actions-proactives-comment-lia-alimente-la-prochaine-ere-de-lengagement-en-sante","status":"publish","type":"resource","link":"https:\/\/league.com\/fr\/blog\/de-systemes-reactifs-a-des-actions-proactives-comment-lia-alimente-la-prochaine-ere-de-lengagement-en-sante\/","title":{"rendered":"De syst\u00e8mes r\u00e9actifs \u00e0 des actions proactives : Comment l\u2019IA alimente la prochaine \u00e8re de l\u2019engagement en sant\u00e9"},"content":{"rendered":"\n<section class=\"wp-block-e25m-section bs-section bs-section-03fd44ce9e0aa04a44d2ac9bd75551de83c2f864 bs-section---default bs-section--blog-inner-banner\"><style>.bs-section.bs-section-03fd44ce9e0aa04a44d2ac9bd75551de83c2f864{ background-color: #e1e7fe;} <\/style><div class=\"container\">\n<div class=\"wp-block-e25m-row bs-row row  bs-row---default\">\n<div class=\" bs-column col-sm-12 col-md-12  col-lg-6 col-xl-6   bs-column-dc207316cc818c792cb045815369fed2cd51ccbb bs-column---default     \"><div class=\"wp-block-post-date has-text-color has-quiet-abyss-color\"><time datetime=\"2025-08-20T09:51:36-05:00\">Ao\u00fbt 20, 2025<\/time><\/div>\n\n<div class=\"resource-post-header \">\n\n            <div class=\"resource-breadcrumbs\">\n                <a class=\"resource-breadcrumbs__item\" href=\"https:\/\/league.com\/resources\">Toutes les ressources<\/a>\n                <span class=\"resource-breadcrumbs__item resource-name\">Blog<\/span>\n            <\/div>\n        \n<h1 class=\"wp-block-post-title has-text-color has-praise-shadow-color\">De syst\u00e8mes r\u00e9actifs \u00e0 des actions proactives : Comment l\u2019IA alimente la prochaine \u00e8re de l\u2019engagement en sant\u00e9<\/h1>\n<\/div>\n\n\n<div class=\"resource-post-meta \">\n\n            <div class=\"has-text-color has-quiet-abyss-color wp-block-post-date custom-post-date\">\n                <time datetime=\"2025-08-20T09:51:36-05:00\">20\/08\/2025<\/time>\n            <\/div>\n        \n<div class=\"wp-block-post-author has-text-color has-quiet-abyss-color\"><div class=\"wp-block-post-author__content\"><p class=\"wp-block-post-author__byline\">Par<\/p><p class=\"wp-block-post-author__name\">League<\/p><\/div><\/div>\n<\/div>\n\n\n<div class=\"read-time \"><\/div>\n<\/div>\n\n\n\n<div class=\" bs-column col-sm-12 col-md-12  col-lg-6 col-xl-6   bs-column-dc207316cc818c792cb045815369fed2cd51ccbb bs-column---default     \"><figure class=\"wp-block-post-featured-image\"><img src=\"https:\/\/e3r429ujnza.exactdn.com\/wp-content\/uploads\/2025\/08\/Resource-Tile-Thought-Leadership-Blog-Andrew-540-x-600.jpg?strip=all\" 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wp-elements-d01138161b0c35a811cef21177482ea1\"><strong>R\u00e9sum\u00e9<\/strong><\/p>\n\n\n\n<ul role=\"list\" class=\"wp-block-list\">\n<li>L&rsquo;IA fait passer l&rsquo;engagement envers les soins de sant\u00e9 d&rsquo;une approche r\u00e9active \u00e0 proactive, permettant une approche personnalis\u00e9e, comblant les lacunes en soins et augmentant la satisfaction des membres.<\/li>\n\n\n\n<li>L\u2019IA con\u00e7ue pour les soins de sant\u00e9, aliment\u00e9e par des donn\u00e9es riches et contextuelles, offre des exp\u00e9riences fluides et fiables tout en r\u00e9duisant les co\u00fbts et en am\u00e9liorant l\u2019efficacit\u00e9 op\u00e9rationnelle.<\/li>\n\n\n\n<li>L&rsquo;orchestration d&rsquo;agents IA renforce la main-d&rsquo;\u0153uvre, acc\u00e9l\u00e8re l&rsquo;adoption du num\u00e9rique et cr\u00e9e une valeur notable, am\u00e9liorant la fid\u00e9lisation, les revenus et la croissance \u00e0 long terme pour les payeurs.<\/li>\n<\/ul>\n\n\n<div class=\"separator--long   \">\n    <hr>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>La transformation num\u00e9rique est depuis longtemps un terme \u00e0 la mode dans le domaine des soins de sant\u00e9, promettant un avenir de processus rationalis\u00e9s et d&rsquo;exp\u00e9riences am\u00e9lior\u00e9es pour les patients. Cependant, malgr\u00e9 tous les progr\u00e8s, un d\u00e9fi de base persiste pour la plupart des organisations\u00a0: <strong>l&rsquo;adoption du num\u00e9rique<\/strong>. Comment pouvons-nous vraiment transformer l&rsquo;acc\u00e8s num\u00e9rique en une action concr\u00e8te?<\/p>\n\n\n\n<p>Nous sommes maintenant \u00e0 un point d&rsquo;inflexion, passant du simple besoin d&rsquo;une plateforme au d\u00e9ploiement strat\u00e9gique de l&rsquo;IA. La conversation a \u00e9volu\u00e9 vers\u00a0: <em>Comment bien exploiter l&rsquo;IA pour vraiment comprendre nos membres et exploiter les vastes quantit\u00e9s de donn\u00e9es que nous poss\u00e9dons?<\/em> Les membres ont toujours aspir\u00e9 \u00e0 des exp\u00e9riences continues, personnalis\u00e9es et r\u00e9actives. La nouveaut\u00e9, c&rsquo;<em>est<\/em> que <a href=\"https:\/\/www.accenture.com\/us-en\/industries\/health\/health-payers\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>l&rsquo;IA rend cela enfin possible<\/strong><\/a><strong> pour r\u00e9pondre \u00e0 ces attentes \u00e0 grande \u00e9chelle et d&rsquo;une fa\u00e7on r\u00e9ellement rentable.<\/strong><\/p>\n\n\n\n<p>L&rsquo;urgence d&rsquo;agir est ind\u00e9niable. Les organisations qui n&rsquo;agissent pas maintenant seront laiss\u00e9es pour compte. L&rsquo;IA est la cl\u00e9 pour lib\u00e9rer l&rsquo;immense potentiel inexploit\u00e9 de vos donn\u00e9es et investissements num\u00e9riques. C&rsquo;est la voie \u00e0 suivre pour combler les lacunes en soins, r\u00e9cup\u00e9rer de la valeur et transformer profond\u00e9ment l&rsquo;exp\u00e9rience des membres.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Les donn\u00e9es, pas seulement l&rsquo;IA, cr\u00e9ent de la valeur<\/strong><\/h2>\n\n\n\n<p>Les mod\u00e8les d\u2019IA g\u00e9n\u00e9rative deviennent rapidement des commodit\u00e9s. Ils seront largement disponibles, mais ce n&rsquo;est pas l&rsquo;IA elle-m\u00eame qui sera le v\u00e9ritable facteur de diff\u00e9renciation. C&rsquo;est l&rsquo;intelligence et les donn\u00e9es qui l&rsquo;alimentent. Favoriser un engagement significatif d\u00e9pend de votre capacit\u00e9 \u00e0 contextualiser des donn\u00e9es fragment\u00e9es. Pensez-y comme \u00e0 un \u00ab\u00a0volant de donn\u00e9es\u00a0\u00bb\u00a0:  <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Des donn\u00e9es compl\u00e8tes permettent de mieux comprendre le membre.<\/li>\n\n\n\n<li>Ces renseignements permettent de prendre des mesures personnalis\u00e9es et proactives.<\/li>\n\n\n\n<li>Ces mesures g\u00e9n\u00e8rent de nouvelles donn\u00e9es et informations, lesquelles permettent de perfectionner l&rsquo;exp\u00e9rience.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img width=\"1410\" height=\"1080\" src=\"https:\/\/e3r429ujnza.exactdn.com\/wp-content\/uploads\/2025\/08\/Flywheel-Graphic-Thought-Leadership-Blog-Andrew-1.png?strip=all\" alt=\"\" class=\"wp-image-21289\" style=\"width:584px;height:auto\" srcset=\"https:\/\/e3r429ujnza.exactdn.com\/wp-content\/uploads\/2025\/08\/Flywheel-Graphic-Thought-Leadership-Blog-Andrew-1.png?strip=all 1410w, https:\/\/e3r429ujnza.exactdn.com\/wp-content\/uploads\/2025\/08\/Flywheel-Graphic-Thought-Leadership-Blog-Andrew-1-300x230.png?strip=all 300w, https:\/\/e3r429ujnza.exactdn.com\/wp-content\/uploads\/2025\/08\/Flywheel-Graphic-Thought-Leadership-Blog-Andrew-1-1024x784.png?strip=all 1024w, https:\/\/e3r429ujnza.exactdn.com\/wp-content\/uploads\/2025\/08\/Flywheel-Graphic-Thought-Leadership-Blog-Andrew-1-768x588.png?strip=all 768w, https:\/\/e3r429ujnza.exactdn.com\/wp-content\/uploads\/2025\/08\/Flywheel-Graphic-Thought-Leadership-Blog-Andrew-1.png?strip=all&amp;w=564 564w, https:\/\/e3r429ujnza.exactdn.com\/wp-content\/uploads\/2025\/08\/Flywheel-Graphic-Thought-Leadership-Blog-Andrew-1.png?strip=all&amp;w=846 846w, https:\/\/e3r429ujnza.exactdn.com\/wp-content\/uploads\/2025\/08\/Flywheel-Graphic-Thought-Leadership-Blog-Andrew-1.png?strip=all&amp;w=1128 1128w, https:\/\/e3r429ujnza.exactdn.com\/wp-content\/uploads\/2025\/08\/Flywheel-Graphic-Thought-Leadership-Blog-Andrew-1.png?strip=all&amp;w=450 450w\" sizes=\"(max-width: 1410px) 100vw, 1410px\" \/><\/figure>\n<\/div>\n\n\n<p>Chez League, nous avons b\u00e2ti nos <a href=\"https:\/\/league.com\/fr\/solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">solutions d\u2019IA<\/a> autour de ce principe. En puisant dans plus de <strong>100\u00a0p\u00e9taoctets de donn\u00e9es<\/strong> de <strong>63\u00a0millions de membres dans cinq pays,<\/strong> notre plateforme anticipe les besoins, simplifie les d\u00e9cisions et encourage un <strong>engagement trois fois sup\u00e9rieur<\/strong>. Il ne s&rsquo;agit pas seulement de traiter des donn\u00e9es, mais de se souvenir de qui sont vos membres, de ce qu&rsquo;ils ont v\u00e9cu et de ce dont ils ont besoin ensuite. Cette continuit\u00e9, ce que nous appelons la \u00ab\u00a0m\u00e9moire intelligente\u00a0\u00bb, est ce qui fait passer l&rsquo;IA du g\u00e9n\u00e9rique au vraiment impactant.<\/p>\n\n\n\n<p>La plupart des outils d&rsquo;IA grand public manquent souvent du contexte pr\u00e9cis et de l&rsquo;int\u00e9gration des flux de travail n\u00e9cessaires pour les soins de sant\u00e9. Mon exp\u00e9rience personnelle r\u00e9cente avec une IA g\u00e9n\u00e9rale pour un souci de sant\u00e9 a soulign\u00e9 ce point. Les r\u00e9ponses \u00e9taient totalement erron\u00e9es, car l&rsquo;IA ne disposait pas de donn\u00e9es sp\u00e9cialis\u00e9es et de flux de travail particuliers. Vous n&rsquo;engageriez pas un math\u00e9maticien comme m\u00e9decin, et le m\u00eame principe s&rsquo;applique \u00e0 l&rsquo;IA.  <\/p>\n\n\n\n<p>C&rsquo;est la diff\u00e9rence. L&rsquo;IA sp\u00e9cialement con\u00e7ue pour les soins de sant\u00e9 int\u00e8gre la pertinence clinique, les protocoles de s\u00e9curit\u00e9, la compr\u00e9hension r\u00e9glementaire et une expertise approfondie du domaine. Lorsque l&rsquo;IA est ancr\u00e9e dans un actif de donn\u00e9es riche et intelligent, elle transforme l&rsquo;acc\u00e8s num\u00e9rique en mesures de sant\u00e9 concr\u00e8tes et offre des exp\u00e9riences fiables et pertinentes sur lesquelles les membres peuvent compter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-praise-shadow-color has-text-color has-link-color wp-elements-0ecc08615bfc94aa2403e4a5111db85f\"><strong>L&rsquo;exp\u00e9rience conversationnelle des membres<\/strong><\/h2>\n\n\n\n<p>La fa\u00e7on dont les membres interagissent avec leur r\u00e9gime d&rsquo;assurance maladie subit une profonde transformation. Nous allons au-del\u00e0 de l&rsquo;interface utilisateur mobile d&rsquo;abord pour adopter une <strong>interface ax\u00e9e sur l&rsquo;IA<\/strong>, caract\u00e9ris\u00e9e par <strong>des interactions conversationnelles, moins de clics et une pr\u00e9sentation opportune du contenu.<\/strong> Cette \u00e9volution est directement influenc\u00e9e par la demande des consommateurs. L&rsquo;adoption exponentielle d&rsquo;outils tels que ChatGPT a cr\u00e9\u00e9 de nouvelles attentes. Vos membres s&rsquo;attendent maintenant \u00e0 ce niveau d&rsquo;exp\u00e9rience conversationnelle et r\u00e9active de la part de leurs fournisseurs de soins de sant\u00e9 et payeurs. C&rsquo;est un changement fondamental dans la m\u00e9thode d&rsquo;interaction, amplifi\u00e9 davantage par les avanc\u00e9es en technologie vocale.<\/p>\n\n\n\n<p>Bien qu&rsquo;une grande partie de l&rsquo;engouement actuel concernant les agents IA se concentre sur un service \u00e0 la client\u00e8le r\u00e9actif, soit d\u00e9tourner les appels ou favoriser le libre-service lorsqu&rsquo;un membre le contacte. La v\u00e9ritable promesse de l&rsquo;IA dans les soins de sant\u00e9 r\u00e9side dans <strong>une approche proactive<\/strong> \u00e0 grande \u00e9chelle. L&rsquo;IA agentique permet aux payeurs d&rsquo;anticiper les besoins et de faire ce qui suit\u00a0:<\/p>\n\n\n\n<ul role=\"list\" class=\"wp-block-list\">\n<li>Rappels de renouvellement<\/li>\n\n\n\n<li>Incitations au d\u00e9pistage<\/li>\n\n\n\n<li>Orientation guid\u00e9e des prestations<\/li>\n\n\n\n<li>Recommandations personnalis\u00e9es<\/li>\n<\/ul>\n\n\n\n<p>Ce n&rsquo;est pas seulement une question de commodit\u00e9. C&rsquo;est souvent une question de vie ou de mort. L&rsquo;altruisme et les immenses avantages associ\u00e9s \u00e0 une approche proactive en mati\u00e8re de sant\u00e9 l&#8217;emportent largement sur un simple clic marketing. Cette capacit\u00e9 \u00e0 offrir un engagement proactif et personnalis\u00e9, en anticipant les besoins et en guidant les membres, est l\u00e0 o\u00f9 l&rsquo;IA excelle vraiment pour les payeurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Orchestration de l&rsquo;IA en vue d&rsquo;une exp\u00e9rience fluide pour les membres<\/strong><\/h2>\n\n\n\n<p>La derni\u00e8re d\u00e9cennie a \u00e9t\u00e9 marqu\u00e9e par une vague de solutions de sant\u00e9 num\u00e9riques, laquelle a souvent donn\u00e9 lieu \u00e0 un \u00e9cosyst\u00e8me fragment\u00e9 de solutions ponctuelles et de partenariats d\u00e9connect\u00e9s l&rsquo;un de l&rsquo;autre. Nous affrontons le m\u00eame risque avec l&rsquo;IA. Sans une orchestration minutieuse, les agents IA pourraient simplement ajouter une autre couche de chaos, menant \u00e0 une exp\u00e9rience d\u00e9connect\u00e9e qui frustre les membres et \u00e9rode la relation avec le client.<\/p>\n\n\n\n<p>Tout comme les employ\u00e9s, les <strong>agents IA ont besoin de gestionnaires.<\/strong> Un v\u00e9ritable engagement exige une <strong>pr\u00e9sence omnicanale<\/strong> qui semble compl\u00e8tement transparente pour le membre. Cela signifie qu&rsquo;il faut orchestrer un parcours unique et unifi\u00e9 sur tous les canaux et avec tous les agents IA. Il ne suffit pas que les agents agissent comme un \u00ab\u00a0cerveau central\u00a0\u00bb si ce cerveau lui-m\u00eame n&rsquo;est pas g\u00e9r\u00e9. L&rsquo;objectif est une exp\u00e9rience v\u00e9ritablement int\u00e9gr\u00e9e o\u00f9 les r\u00e9ponses sont fournies imm\u00e9diatement et les actions sont prises de mani\u00e8re proactive, souvent en un seul clic. Cela \u00e9vite aux membres de devoir traverser quatre \u00e9tapes diff\u00e9rentes pour acc\u00e9der \u00e0 une solution ponctuelle, ce qui leur permet de s&rsquo;engager facilement dans leur parcours de sant\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Partenaire d&rsquo;acc\u00e9l\u00e9ration de l&rsquo;IA pour CX<\/strong><\/h2>\n\n\n\n<p>\u00c0 mesure que les capacit\u00e9s aliment\u00e9es par l&rsquo;IA deviennent plus accessibles, de nombreuses organisations envisageront de les d\u00e9velopper en interne. Cependant, cela <strong>sous-estime souvent la complexit\u00e9<\/strong> de cr\u00e9er une <a href=\"https:\/\/league.com\/fr\/apercu-de-la-plateforme\/\" target=\"_blank\" rel=\"noreferrer noopener\">plateforme d&rsquo;engagement de CX en sant\u00e9 v\u00e9ritablement efficace gr\u00e2ce \u00e0 l&rsquo;IA<\/a>. Bien que cela puisse sembler plus facile avec des plateformes d&rsquo;IA facilement accessibles, agir seul peut mener \u00e0 des exp\u00e9riences encore plus d\u00e9connect\u00e9es, ce qui contredit la promesse m\u00eame de la personnalisation pilot\u00e9e par l&rsquo;IA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L&rsquo;incidence de l&rsquo;IA sur la main-d&rsquo;\u0153uvre\u00a0: renforcer sans remplacer<\/strong><\/h2>\n\n\n\n<p>Les dirigeants du secteur de la sant\u00e9 doivent absolument tenir compte de l&rsquo;incidence des agents IA sur leurs strat\u00e9gies en mati\u00e8re de talents et de ressources humaines. Ce n&rsquo;est pas une simple question de \u00ab\u00a0d\u00e9truire et remplacer\u00a0\u00bb. Il y a trois fa\u00e7ons distinctes de r\u00e9fl\u00e9chir \u00e0 l&rsquo;incidence de l&rsquo;IA sur votre main-d&rsquo;\u0153uvre\u00a0:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Remplacement\u00a0:<\/strong> Utilisation d&rsquo;agents IA pour automatiser les t\u00e2ches et supprimer les r\u00f4les humains, principalement par souci de rentabilit\u00e9.<\/li>\n\n\n\n<li><strong>Renforcement\u00a0:<\/strong> Int\u00e9gration des outils d&rsquo;IA pour am\u00e9liorer la productivit\u00e9 des \u00e9quipes existantes. Par exemple, les solutions d&rsquo;\u00e9coute ambiante et de transcription pour les cliniciens peuvent r\u00e9duire consid\u00e9rablement le fardeau administratif, leur permettant de mieux cibler les besoins des patients.<\/li>\n\n\n\n<li><strong>Nouveaux talents\u00a0:<\/strong> D\u00e9ploiement de l&rsquo;IA pour combler les manques de ressources essentielles et permettre des capacit\u00e9s enti\u00e8rement nouvelles. Dans un contexte restreint par une p\u00e9nurie de cliniciens et de personnel de soutien, les agents IA peuvent repr\u00e9senter un nouveau type de \u00ab\u00a0talent\u00a0\u00bb qui prodigue des soins auparavant impossibles en raison du manque de ressources humaines.<\/li>\n<\/ol>\n\n\n\n<p>Chaque sc\u00e9nario comporte une proposition de valeur diff\u00e9rente : \u00e9conomies de co\u00fbts, augmentation de la productivit\u00e9 ou d\u00e9blocage d&rsquo;une nouvelle valeur jusqu&rsquo;alors inaccessible. Pour les payeurs, cela se traduit directement par des domaines tels que les op\u00e9rations clients, la gestion des soins, la gestion des dossiers, la sensibilisation des patients et le marketing num\u00e9rique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>L&rsquo;avenir : satisfaction \u00e9lev\u00e9e, co\u00fbts r\u00e9duits<\/strong><\/h2>\n\n\n\n<p>Les exp\u00e9riences de soins de sant\u00e9 souffrent traditionnellement d&rsquo;une dichotomie\u00a0: <strong>un faible indice de recommandation client (IRC)<\/strong> alli\u00e9 \u00e0 <strong>des co\u00fbts de prestation \u00e9lev\u00e9s.<\/strong> La v\u00e9ritable promesse de l&rsquo;IA r\u00e9side dans le renversement de la situation. Imaginez un avenir o\u00f9 vous pourriez <strong>augmenter consid\u00e9rablement la satisfaction des membres (IRC \u00e9lev\u00e9) tout en r\u00e9duisant simultan\u00e9ment le co\u00fbt de service et le co\u00fbt g\u00e9n\u00e9ral des soins. <\/strong>Nous pouvons y parvenir gr\u00e2ce \u00e0 <strong>l&rsquo;automatisation<\/strong>, <strong>\u00e0 la personnalisation<\/strong> ainsi qu&rsquo;en introduisant <strong>un nouveau type de main-d&rsquo;\u0153uvre et de talent (les agents IA)<\/strong> pour renforcer et d\u00e9velopper les capacit\u00e9s de notre capital humain.<\/p>\n\n\n\n<p>Pour les payeurs am\u00e9ricains, cela se traduit directement par la croissance et la r\u00e9putation de la marque. <a href=\"https:\/\/league.com\/fr\/leadership-en-matiere-dia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Am\u00e9liorer l&rsquo;exp\u00e9rience des membres gr\u00e2ce \u00e0 l&rsquo;IA<\/a> n&rsquo;est pas qu&rsquo;une simple d\u00e9marche. <strong>La croissance et la fid\u00e9lisation des membres<\/strong> sont un imp\u00e9ratif strat\u00e9gique. Les membres actifs en ligne cr\u00e9ent une valeur nettement sup\u00e9rieure pour les payeurs. En fait, nos donn\u00e9es indiquent le potentiel suivant\u00a0:  <strong>Cr\u00e9ation de valeur 14\u00a0fois plus \u00e9lev\u00e9e chez un membre actif en ligne (800\u00a0$ et plus) que chez un membre non actif en ligne (55\u00a0$ par membre).<\/strong>  De plus, un engagement proactif par l&rsquo;entremise de l&rsquo;IA peut mener \u00e0 d&rsquo;excellents r\u00e9sultats, notamment les r\u00e9sultats possibles suivants\u00a0:  <strong>Augmentation de 30\u00a0% d&rsquo;utilisateurs actifs mensuels<\/strong>  et un  <strong>Augmentation de 60\u00a0% du taux d&rsquo;ach\u00e8vement des recommandations en sant\u00e9<\/strong>.<\/p>\n\n\n\n<p><a href=\"https:\/\/league.com\/blog\/recommendations-integrated-us-health-technology-ecosystem\/\" target=\"_blank\" rel=\"noreferrer noopener\">Le moment d&rsquo;agir est maintenant<\/a>. Le march\u00e9 \u00e9volue rapidement, et l&rsquo;IA offre une possibilit\u00e9 unique de diriger la prochaine vague de transformation de l&rsquo;exp\u00e9rience. En adoptant l&rsquo;IA de mani\u00e8re strat\u00e9gique, vous pouvez stimuler la croissance, fid\u00e9liser les membres, gagner des parts de march\u00e9 et augmenter les revenus, tout en am\u00e9liorant simultan\u00e9ment la productivit\u00e9 et l&rsquo;efficacit\u00e9 dans l&rsquo;ensemble de votre organisation. Il est temps de transformer les soins de sant\u00e9 d&rsquo;un mod\u00e8le \u00e0 co\u00fbt \u00e9lev\u00e9 et \u00e0 faible satisfaction en un mod\u00e8le qui offre des exp\u00e9riences exceptionnelles \u00e0 un co\u00fbt bien moindre.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-e25m-div bs-div bs-div-aa7b20af6695a7d1b5517732dd06d84d8cc097f8 bs-div---default bs-div--blog-inner-gated-block\"><style>.bs-div.bs-div-aa7b20af6695a7d1b5517732dd06d84d8cc097f8{ background-color: #4e6b6d;} <\/style><div class=\"bs-div__inner     \">\n<div class=\"bs-blurb \"><div class=\"bs-blurb__container theme-\"><div class=\"bs-blurb__image\"><figure><picture><img class=\"none img-fluid\" src=\"https:\/\/e3r429ujnza.exactdn.com\/wp-content\/uploads\/2025\/08\/Blog-CTA-Image-Gated-AI-Exec-Summary-260-x-250.png?strip=all&w=1920\" alt=\"\"\/><\/picture><\/figure><\/div><div class=\"bs-blurb__eyebrow\"><span\/><\/div><div class=\"bs-blurb__title\"><h4><strong>Exploiter pleinement le potentiel CX de l&rsquo;IA<\/strong><\/h4><\/div><div class=\"bs-blurb__description\"><p>D\u00e9couvrez comment transformer l&rsquo;acc\u00e8s num\u00e9rique en actions intelligentes gr\u00e2ce \u00e0 des strat\u00e9gies d&rsquo;orchestration, de personnalisation bas\u00e9e sur les donn\u00e9es et de transformation de la main-d&rsquo;\u0153uvre dans le march\u00e9 concurrentiel d&rsquo;aujourd&rsquo;hui.<\/p><\/div><div class=\"bs-blurb__read-more\"><a class=\"bs-blurb__trigger\" href=\"https:\/\/league.com\/fr\/resource\/le-virage-strategique-vers-un-engagement-propulse-par-lia\/\" target=\"_blank\" rel=\"noopener noreferrer\">  Lire le guide  <\/a><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p style=\"font-size:13px\"><\/p>\n<\/div>\n\n\n\n<div class=\" bs-column col-sm-12 col-md-12  col-lg-4 col-xl-4   bs-column-88d3ef2f2d5d799ef5ebf0228afb78c74ce8a6e3 bs-column---default     \">\n<div class=\"wp-block-e25m-div bs-div bs-div-81e3d50f006e13a43815198f1b3c0c81a2b63371 bs-div---default bs-div--blog-inner-sidebar\"><div class=\"bs-div__inner     \">\n<div class=\"wp-block-e25m-div bs-div bs-div-be8ce85c5429abb00ed563198a7bcaa3d6f43799 bs-div---default bs-div--blog-inner-form\"><style>.bs-div.bs-div-be8ce85c5429abb00ed563198a7bcaa3d6f43799{ background-color: #f9f7f6;} <\/style><div class=\"bs-div__inner     \"><section class=\"blog-newsletter-form\" data-blog-newsletter-form>\n    <form id=\"pardot-form-newsletter\" class=\"form custom-form-handler\" action=\"https:\/\/go.league.com\/l\/262642\/2026-02-02\/7sf9b8\" method=\"post\"\n    accept-charset=\"UTF-8\" novalidate>\n    \n        <h5 class=\"form-inner-title\">Des soins intelligents dans votre bo\u00eete mail<\/h5>\n        <p class=\"form-inner-description\">Abonnez-vous d\u00e8s maintenant pour recevoir les derni\u00e8res actualit\u00e9s sur les produits et les informations de League.<\/p>\n\n        <!-- Visible required fields -->\n\n        <p class=\"form-field email required\">\n            <label 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class=\"bs-post__inner\">\n\t\t\t\t<div class=\"bs-post__details\">    <div class=\"bs-post__date\">\n        <span>Ao\u00fbt 11, 2025<\/span>\n    <\/div>\n    <div class=\"bs-post__title\">\n        <h5>\n            CX aliment\u00e9e par l&rsquo;IA pour soutenir les membres apr\u00e8s la H.R.            <span class=\"bs-post__title--inline-arrow\">\n                <span>1<\/span>\n                <span class=\"arrow\"><\/span>\n            <\/span>\n        <\/h5>\n    <\/div>\n<\/div>\t\t\t<\/div>\n\t\t\t<\/a>\t\t<\/div>\n\t\n\n\t\t\t\t\t<div class=\"bs-post bs-post-69e1609b07d8c bs-single-post---default enable\" >\n\t\t\t<a class=\"bs-post__trigger\" href='https:\/\/league.com\/blog\/recommendations-integrated-us-health-technology-ecosystem\/' target='_self'>\t\t\t<div class=\"bs-post__inner\">\n\t\t\t\t<div class=\"bs-post__details\">    <div class=\"bs-post__date\">\n        <span>Ao\u00fbt 06, 2025<\/span>\n    <\/div>\n    <div class=\"bs-post__title\">\n        <h5>\n        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<span>m\u00e9ritent<\/span>\n                <span class=\"arrow\"><\/span>\n            <\/span>\n        <\/h5>\n    <\/div>\n<\/div>\t\t\t<\/div>\n\t\t\t<\/a>\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Andrew Dubowec, dirigeant principal de la croissance, explore la mani\u00e8re dont l&rsquo;exp\u00e9rience client en sant\u00e9 aliment\u00e9e par l&rsquo;IA favorise un engagement proactif et personnalis\u00e9 en plus d&rsquo;exploiter pleinement la valeur des donn\u00e9es des membres.<\/p>\n","protected":false},"author":2,"featured_media":25211,"menu_order":0,"template":"","meta":{"_acf_changed":false,"show_custom_date":false,"custom_date":"","manual_authors_enabled":false,"manual_authors":"","featured":false,"featured_image":0,"learn_more_label":"","image_alt_text":"","learn_more_type":"","learn_more_link":[],"show_popup":false,"learn_more_link_file":0,"event_date":false,"event_start_date":"","event_end_date":"","footnotes":""},"resource-type":[186],"resource-category":[201,202,203],"resource-tag":[],"resource-audience":[208,209,210],"resource-role":[127,128],"blog-category":[211],"class_list":["post-25436","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource-type-blog","resource-category-health-engagement","resource-category-consumer-experience","resource-category-cx-transformation","resource-audience-fournisseur","resource-audience-payeur","resource-audience-sante-des-consommateurs","resource-role-business-operations","resource-role-it-digital","blog-category-cx-transformation"],"acf":[],"yoast_head":"<!-- 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