Seattle’s population is growing. Each month about 3,125 more people call it home. Employers should be excited as this brings fresh talent from high potential backgrounds. But it also means that you will need to think of innovative ways to attract these candidates with meaningful employee benefits.
So, why is Seattle so hot?
Astronomical Job Growth
As it stands, Seattle is one of the hottest job markets in the country, with tech talent seeing the most opportunities. Add that to the fact that previously coveted areas — think Silicon Valley, San Francisco and New York — are pricing out their residents, millennials in particular, and you’ll see why this more reasonably priced city is a hot commodity for high performers.
Millennials are looking to get a bang for their buck without sacrificing the city life, and Seattle presents a happy medium for both. Not to mention, it’s an urban centre full of activities that promote a healthy and active lifestyle – how can they resist? With so many workers rushing to Seattle, let’s talk about how you can entice them into your ranks.
All About the Employee Benefits
While it’s true that a large amount of millennials are hot on the scene, that doesn’t necessarily mean they will work for just anyone. Sure, meaningful work is important, perks help but so is compensation, especially as it pertains to employee benefits. Just to be clear, millennials aren’t looking for ice cream socials and happy hours as benefits, but do want impactful benefits that add value to their lives, on and off the clock.
Let’s face it, the concept of work-life balance evolved the moment technology began to take off in the workplace. Considering that millennials work upwards of 45 hours a week, forward-thinking and competitive employers know they need to bring it when it comes to the benefits; but not just any ol’ benefits will do.
Tailor Health Benefits to Your Employees
To boost your employer value proposition, offer employee health benefits that will make your workforce jazzed about coming into the office. With the help of programs like Health Reimbursement Accounts and Lifestyle Savings Accounts, you can affordably provide health options with real value to your employees because they can be personalized to their needs.
When customizing your benefits program, bring innovation and convenience to the forefront. This could be in the form of offering health-related activities onsite, or providing cash back incentives on health related purchases, such a pharmacy items or running shoes. With mental health in the workforce becoming a growing part of the conversation, particularly for this cohort, consider offering counselling and therapy services as part of the program.
It’s important to note, that providing stellar benefits is only half of the mission. In order to make them stand out from the rest, they need to be accessible and easy to use.
Make it Mobile and Intuitive
Have you ever noticed how millennials can intuitively retrieve data on devices? Well, that’s because they grew up in a time when technology became a way of life. When creating a benefits platform to fully engage this generation, it has to be mobile. When employers only provide outdated benefits with on-paper explanations and experiences it no longer meets employee expectations. Considering that many millennials don’t understand their benefits, or how to use them, paper-based training is futile. This isn’t because they can’t comprehend, but rather the method of training and deployment in most companies is out of date or even obsolete.
If you are looking to be a shining example of what it means to be an innovative employer, it’s time to go digital with your benefits. This may sound like a daunting endeavor, but it doesn’t have to be. Creating, adopting and implementing a customized benefits program can be easy when partnering with a forward thinking benefits partner. Make sure to work with a vendor that believes in tailoring employee benefits to the needs of your team and who believes in providing a better employee experience. They will know how to gauge which benefits will engage your staff, especially if you are looking to be niche specific, like engaging millennials. A great vendor will not only offer a phenomenal platform, but they’ll be standing by, ready to help you train and deploy your customized platform.
Attracting and Retaining High-Performing Employees
At the end of the day, it’s raining top talent in Seattle with no future signs of slowing. This means that you, the employer, are in the driver’s seat. Now is a great time to bring on valuable people, so put your best foot forward when it comes to attracting the best and brightest. Offer candidates the perks they’ll enjoy — in a program they can easily navigate, and watch your productivity and bottom-line skyrocket.
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